Yeganeh's CRAM



Another I have edited

 Today in CRAM we did our final prepearing for the pitch next week.


One of the pictures I edited on photoshop.






I started off by doing some editing and tweeking on photoshop and refining and reviewing our work for our flyer which we had to print out this week.
I did the editing well because i made the photo's look proffesional and effective and setting it onto the flyer.
However i could improve on my photoshop skills and take into account the things i did on photoshop the prevouis week.
I then put all my peices to gether and using our drafts from the weeks before, taking to account our sruvey's that we did, to produce a fantastic flyer.
I di dthis well because i could se what needed improving form each time i had printed, although i could htink more about the photoshop techiniques and other effects to make it more effective and eye catching.
Overall good lesson of CRAM, learnt how to eadit adn refine my work and imrpove on what needed imrpoving/Looking forwrad to the pitch next week!

Yeganeh-Food photography shoot

This week in Cram we started off the lesson by working on our research and really starting to prepare for the food photography shoot in the afternoon.

I worked on my Shoot plan and what equipments i will need to take with me and what techniques i could use. I did this well because i was thinking off all the different possibilities and things which could really improve our photography.I could improve by thinking of the background and lighting.
Working on photoshop i got to grips with how to use it as i hadn't used it before , I learnt how to edit and change the background and the colours of the A5 leaflet which i was designing.


I then did test trails of food photography and getting ready for the shoot. I took pictures using props such as cutlery. By adding cutlery this improves the picture and gives the food a more realistic picture rather than it being too perfect. I did the test trails well because i had got everything ready before hand.Although i could improve on my angles and the focus on the shots as some of the pictures came out blurry.
I enjoyed doing the test trails and working on photoshop with them and getting to grips with how you can improve and refine the picture, although i want to learn more about photoshop.

I then went to the orange tree cafe and took the photos.
I did is well because i had practised on the test trails and also the weeks before. Taking into thought with what i had learnt already i produced good photos.
However i could improve on the lighting because the lighting was dark but that was because of the weather , but nothing a little bit of photoshop cant fix.

Overall i produced good pictures of the food at the orange tree cafe!

Cram

Continuing from last week with our brief , this week was a success!
At the start of the lesson i started drawing the neater version of our draft 1 for our A5 leaflet which we can take our and compare it with draft 2 and see which one works well.I gave suggestions on what questionnaires we can ask, and also what type of people we were going to ask.

I thought we should of have asked more opinions questions and really got the idea of what grabbed peoples attention. I think that i did well because i worked well on focusing and improving my draft 1,I did this well because i communicated well with my group and sharing idea with them. I think i could improve on my design idea and maybe re-draft again one more time.
After i did this, i then went with my group to Grafton, to do our questionnaire at firs i was a bit shy to go up to people and ask, but after asking a few people i had gained my confidence.I did this well because i had carefully prepared my questions before and had an idea of what type of people we were going to ask and where , which places.
I feel that i could of have improved, i could of have done this by going to more areas and asking the people there and if they know about the cafe.

After we did our questionnaire we got allot of information and we looked back on how we could improve our designs and maybe take some ideas form both of them and combine them together. I contributed well because i gave idea in which how we could improve our A5 leaflet.

We then talked with Mr Hind and had a group discussion on what we are doing and how well it is going. This helped me allot because now i know what i need to do for our photography next week.

Looking forward to a busy day of CRAM next week!

Cram

This week in cram, in the morning i finished my marketing research and did the rest of my food photography research and the basis into it. I did this well because i used resources as references and analysed our photos. However overall my food photography photos were good.I could improve on them.
This was things like changing the angle and the background.If i could do it again i would improve on my analysing and perhaps describe more, and use more reflective words about how i could improve on my shots and take into account my photography skills but also baring in mind the food photography skills.
By analysing my own work this helped to see what i as a individual can improve on my food photography.

following on from when we got our brief, i have been working with my group and communicating to help build our research to design a A5 leaflet to hand out. I have been looking at a number of things such as how to layout our leaflet and things which we can add to grab peoples attention.
I then came up with a survey and in the survey i will include:

• Location
• Prices
• Food range
• Quality of food
• Competition

I did this well because i thought about the different things which are important to people and by getting their opinion it will help us get a better view on how to advertise. If i could improve it would be on to use more of opinion questions rather than yes/no answers which gives you more of a broader approach.
I then worked with my group to design 3 different layouts of the A5 leaflet. I used ideas from other leaflets i had seen and things which really stand out.
I also thought about comparing it with diffrent leaflts which i found that worked well and thought about how i could include them ideas in our leaflet.




I then talked with Mr Hind to see what we as a group can improve on and also what stage we are working at.I did this well because i fully communicated with my group and looked at how we could improve on everything. As we drafted and re-drafted everything our ideas got better and better.
We also looked at different cafe shops and compared them and with previous surveys that have been done and what the target market is. I did this well because i again communicated well with my group and directed them in what to do. I could of have improved on my research and perhaps expanded my views and explanations.

Cram

This week in cram it was more on focusing on food photography and expanding our thoughts on it.

We got into our groups and analysed food photography and the idea to it.
For example how to take a simple picture but with it looking effective and appealing.I thought about the background and helped my group to think about how we are going to take the pictures when we go to visit the orange tree cafe.

We then got to go into the catering workshop and take some example pictures of the food they had freshly made!I did this well because i worked with my partner well to think of how the shots would looked effective in which way. I could improe on my contrast and my background because the less busy the background is the more appealing and drawn out the food would look.

We then downloaded our pictures onto the laptops and i reviewed them looking also at other groups pictures and comparing them to see how to improve and refine my work.

I did this well because i was looking at how other people interpreted their view in food and how they see it.

I then again got with my group and we had a group discussion on what we could to advertise with the pictures and have more describing pictures rather than more words which make the leaflet more boring rather than different from the others.
I did this well because i was thinking broader than usual and it really expanded my way of thinking when i am going to be doing the brief in future weeks!
Looking forward to next week!